ALW, a leader in the architectural lighting industry, is pleased to announce the launch of its new website experience, as part of their mission to be the easiest lighting manufacturer to do business with. With an emphasis on heightened performance and intuitive functionality, the new website provides a quick and seamless experience for visitors seeking architectural lighting solutions.

The new website has been reengineered onto the LMPG web platform, supported by their talented web design team to improve overall speed, page layout, and mobile browsing experience. Site navigation has also been streamlined, allowing lighting specifiers to effortlessly browse through ALW’s extensive range of products, including their newest addition, the sustainable linear LightPlane+ family.

"Our goal is to offer an enhanced and seamless user experience to all who visit our website" noted Jeff Croskey, ALW’s CEO. "Most importantly, our team solicited input from our lighting specifiers and agency partners to greatly improve the content and functionality of the new site, from quicker page load speeds, to intuitive navigation, to a clean and modern design…and they executed on that guidance very well.”

Also available with the new website are interactive spec sheets that provide detailed product information, images, and 3D models, allowing designers, engineers, contractors, and agents to build out lighting fixture schedules with ease. Visitors will find inspiration from the project gallery, with over 160 projects that showcase the breadth and versatility of ALW's linear, cylinder, rings, and geometric lighting solutions.

Visit alw-inc.com to experience these enhanced features and browse a wide range of lighting solutions while learning more about ALW's commitment to innovation and sustainability.